Lead Management

CRM Pipeline Built for
Insurance Agencies

Drag-and-drop kanban boards with card aging, follow-up scheduling, split credit zones, lead import, and role-based visibility — designed around how agencies actually manage leads.

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Drag-and-Drop Pipeline

Visual kanban board with card aging, follow-up zones, and split credit

Drag-and-Drop Kanban Board

Move leads through customizable stages with a click or a drag. Fixed start (New Lead) and end (Sold) stages with fully customizable middle stages per agency.

Card Detail Popup

Click any card to see everything: form answers, chat transcript, comments from your team, file attachments, and a complete activity log of every action taken.

Card Age Indicators

Visual color-coded aging on every card — green for new, yellow for aging, red for stale. Helps agents prioritize follow-ups and clear their pipeline faster.

Follow-Up Scheduling

Drag a card to the Follow-Up zone, pick a future date, and the card disappears. It reappears automatically in New Lead on the scheduled date — no reminders to set.

Split Credit & Shared Deals

Drag a card to the Split Credit zone and assign a coworker for 50/50 commission split. Both staff members appear on the sale record and earn their share.

Dead Lead Archive

Not Interested leads are archived for future re-contact. Bad Info leads are flagged for vendor refund tracking and exportable for dispute.

Lead Import & Vendor Webhooks

Upload a CSV of leads — Claude normalizes the data automatically. Or connect lead vendors via webhook for real-time lead delivery straight to your pipeline.

Lead Archive & Renewal Management

Archived leads organized with renewal presets, bulk export, re-import, and product filtering. Never lose track of a past prospect.

Per-User Pipelines & Role-Based Visibility

Agent and Management roles see all cards across the agency. Sales and Service roles see only their own assigned cards. Sidebar switcher lets you view any team member's pipeline.

Real-Time Pipeline Refresh

New cards appear instantly via real-time subscriptions — no manual refresh needed. Source badges (Website, Form, Lead, Manual) and New badges help you spot fresh leads immediately.

See the pipeline in action

Start your free trial and import your first leads in minutes.